Master Tutorial Speaker Detail


Instagram and Metaverse Marketing


Kasia McNaught, Creative Director, McNaught Media, Australia

Kasia McNaught is a passionate digital marketing & communications consultant with over 15 years of experience working with businesses across digital, traditional & outdoor media. Kasia is a proud small business owner and founded McNaught Media in 2016, a boutique digital marketing consultancy specialising in social media marketing, content creation and public relations. She has consulted with hundreds of business owners to help them improve their online presence through organic and paid marketing strategies.

About This Tutorial

Master Tutorial is an exclusive master level program for academic researchers and industry practitioners who are interested in acquiring new knowledge relevant to the Industry 4.0 era. This particular session discuss how to master Instagram as it transforms into a ‘Metaverse’ Company, how to create lasting relationships and build a community that converts into customers and how to boost your organic engagement. Therefore, it is suitable for Business owner, Entrepreneur, Startups Developer, Content Creator, Digital Marketer, Social Marketer, Digital Brander, Researchers, Lecturers, and Students.


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