Embark on a transformative journey that empowers you to understand your customers on a deeper level. This training equips you with the tools to create a visual representation of the customer journey, identify pain points and opportunities for improvement, and make informed business decisions that drive customer loyalty and growth.
Learning Goals
Understand the fundamentals of Customer Journey Mapping
Develop skills in identifying customer pain points and opportunities for improvement
Learn how to create an end-to-end customer experience for optimisation
Understand how to use customer journey mapping to inform business decisions
Explore the use of customer journey mapping to real-world scenarios
Skills You’ll Gain
Empathy Mapping
Customer Journey Mapping
Channel and Touchpoint Mapping
Emotion Mapping
Experience Design Mapping
Who Should Attend
Customer experience designers
Marketing and sales teams
Product managers and developers
Service delivery teams
Innovation and strategy teams
Anyone looking to improve customer experience and loyalty