Traditional web analytics tools provide critical data for decision-making. However, manual analysis can be time-consuming and limited in scope. AI takes it a step further. AI algorithms can analyse vast datasets, identify complex patterns, and uncover hidden trends that might otherwise be missed. This course equips you to harness this power and turn website data into a strategic insight-driven decision. Through real case studies, you’ll learn to leverage AI to extract actionable insights, optimise your website, and achieve your business goals.