Today’s online shoppers yearn for a personalised experience. Our AI-driven product recommendations, which are at the heart of this course, delve into customer behaviour and preferences, suggesting relevant products they’re more likely to buy. This course equips you with the knowledge to apply AI to personalise your e-commerce, boosting sales and creating a frictionless and engaging shopping experience.
Learning Goals
Understand the different types of AI recommendation systems, i.e. Collaborative Filtering, Content-Based Filtering, and Hybrid.
Learn about customer data and journey to identify buying patterns and preferences and keep them engaged.
Learn the best practices for displaying personalised product recommendations to increase sales.
Learn how to measure the impact of AI recommendations on key performance indicators (KPIs)
Learn how to Integrate AI recommendations seamlessly into your e-commerce platform.