UX Indonesia

Strategise, develop and optimise products, services, and processes.

As Southeast Asia's first and leading User Experience company, we empower organisations to create a sustainable and practical user experience that drives positive outcomes. For more than two decades, we have been unlocking the potential of AI and Data Science to provide innovative and sustainable humanity-centred design.

Our team of leading UX Experts work closely with organisations of all sizes and industries to understand their unique needs and challenges. Together, we aim to create the most effective and impactful tailored solutions that are humanity-centred and aligned with sustainability goals and values that deliver measurable impact in Indonesia and Australia.

Thought Leaders

Dr Eunice Sari
PhD, MSc,
BEd (Hons), Cert IV

Dr. Eunice Sari, CEO and Co-Founder of UX Indonesia, provides insight-driven UX Research, Training, and Consulting services. She leverages her IT Product Design, Strategy, Media, Education, and Psychology background to help clients accelerate their Digital Transformation with sustainable, humanity-centred design solutions. With Dr Sari's help, hundreds of organisations have successfully improved their products, services, and processes.

Adi Tedjasaputra
MSc, GradDip,
BSc (Hons), Cert IV

With over two decades of experience, Josh provides expertise in business strategies, disruptive tech, marketing, and branding to startups and enterprises worldwide. His engineering and computer science background enables him to introduce sustainable solutions that optimise bottom lines and improve user experience. He can assist with various issues such as Intranet/Internet Portal tech, Financial Tech, UX, Design Thinking, IoT, Machine Learning, Big Data, and AI.

Bitesize Learning

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Projects Completed


Certified UX Professionals Employed


Training hours delivered


Professionals trained and certified

Rated 4.9 out of 5 on Google

What People Say about Us

  • "I had the opportunity to work with Eunice for a decade via the Google for Startups Accelerator Program. Eunice has deep-level expertise in UI and UX and years of experience guiding startups to build relevant products.

    Eunice can quickly understand and empathize with founders. While working with her, I was inspired by her willingness to impart her knowledge and experience in a thoughtful manner that resonates with her mentees."

    They Yeow Bok
    Head of Startup Ecosystem
    Southeast Asia, Google

  • "Eunice has an exceptional ability to convey complex concepts clearly and concisely, making learning from them a seamless process. Under her guidance, I have been able to expand my knowledge and skills in the area of UX research significantly.

    Her insight into the latest trends and techniques in the field, combined with her extensive practical experience, has helped Mindtera to gain a deeper understanding of user-centric design and the importance of research in creating successful products."

    Bayu Puspito Baskoro
    Co-Founder and Chief Marketing Officer

  • "The UX Indonesia Professional Certificate has boosted my confidence and enthusiasm to learn more about UX. I thank UX Indonesia for the lessons, experience, and high-quality learning materials that you have provided.

    The guidance of Josh and Eunice has also been very professional. I recommend this Certification program because you will get rich experience in UX Research, Usability Testing, and many more."

    Irfan Bahagia
    Senior Product Designer

  • "Dr. Eunice Sari is a SME in e-learning and UX with extensive knowledge and experience. More importantly, she has many passions for teaching and helping individuals develop their full capabilities.

    She helps us in many areas to deliver the best learning experience to our students and lecturers. We feel privileged working with her in helping universities in Indonesia to offer quality, affordable, accessible, and sociable online learning."

    Novistiar Rustandi
    CEO and Co-Founder
    Ex. HarukaEdu (Pintar), Kita Tanami Indonesia

  • "UX Indonesia sudah memberikan saya dan tim saya aware dan mampu menjalankan proses UX dengan sistematis dan terstruktur, selalu ada ide-ide baru yang di share untuk menjawab kebutuhan customer."

    Yayopriyo Wibowo
    Vice President (Creative Design)
    PT Bank Central Asia

  • "Eunice and the UX team worked with AktivAsia in 2022-23 to develop, test and prototype a low-tech low-bandwidth learning platform for frontline campaigners in Indonesia. She delivered above and beyond our expectations, going the extra mile to ensure all avenues were explored.

    I was particularly impressed by Eunice's flexibility in working with our team and willingness to go that extra mile to ensure our end user's voices and ideas were accurately captured in the product."

    Alex Ryan
    Co-Founder and Managing Director

Get UX Advice

Beyond User Interface (UI).

Beyond Market Research.

Beyond UX Certificate.

  • Gain a fresh perspective on your products, services, and processes for increased engagement, customer satisfaction, and revenue.

  • Gain UX Professional Experience and Certification in Indonesia and Australia.

  • Integrate new technology, such as AI, into your products, services, and processes.

  • Sharpen your organisation's strategic focus.

  • Evaluate your digital transformation effort and progress.

  • Contextualise Australian and global products, services, and processes for Indonesia and vice versa.


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