In the digital age, user experience is paramount. This course analyses the importance of usability testing and product evaluation in identifying and rectifying usability problems, ultimately enhancing user satisfaction and product success through actual case studies. You will learn to analyse user behaviour, interpret data, and apply insights to optimise digital interfaces for a seamless and enjoyable user experience within the agile framework.
Learning Goals
Understand the principles of usability testing and product evaluation
Learn how to collect, analyse, and interpret user data to inform design decisions
Learn how to identify usability issues in digital interfaces
Explore practical techniques for improving user experience
Gain insights into user-centered design and iterative improvement