Traditional web analytics tools provide critical data for decision-making. However, manual analysis can be time-consuming and limited in scope. AI takes it a step further. AI algorithms can analyse vast datasets, identify complex patterns, and uncover hidden trends that might otherwise be missed. This course equips you to harness this power and turn website data into a strategic insight-driven decision. Through real case studies, you’ll learn to leverage AI to extract actionable insights, optimise your website, and achieve your business goals.
Learning goals
Identify core ethical principles in AI development
Analyse potential risks and biases in AI in product design and development
Design and implement ethical safeguards into AI-related projects
Understand the framework and best practices for responsible AI in design and development
Learn how to prioritise responsible innovation and develop a framework for ethical