UX Research

Research services to optimize your business through product development based on user needs

Practically solve your critical business and product problems and questions

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A/B and Multivariate Testing

Improve design by understanding which design alternatives preferred by customers.

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Improve your conversion rates and engagement.

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Card Sorting

Design information architecture that resonates with your customers’ expectations.

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Cognitive Map

Identify your digital product’s screenflow that resonates with your customers’ expectations.

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Concept Map

Unpack a complex product concept into visual conceptual product elements.

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Contextual Inquiry

Understand how your customers use your product in their own natural environment.

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Call Log Analysis

Understand the underlying product and service-related reasons your customers call you.

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Desirability Studies

Measure your customer’s attitudes toward your product’s user interface design.

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Diary Studies

Get customers to self-report their behaviors, activities, and experience in daily life.

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Ethnographic Field Studies

Gain in-depth understanding of customer’s activities, and experience in daily life.

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Eye Tracking

Understand which part of your product’s user interface attracts your customers.

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Focus Group

Learn customer’s attitudes, beliefs, desires and reactions toward a product in a group setting.

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Information Architecture

Gain actionable recommendations to organize your digital product content.

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Intercept Studies

Get a quick feedback in physical or digital locations where customers interact with brand.

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In-Depth Interview

Understand the motivations, beliefs, attitudes, and feelings of your customers.

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NPS Survey

Gauge and increase your customer’s loyalty and engagement.

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Product Audit

Get an unbiased examination of your product design, market-fit, and technology stack.

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Search Log Analysis

Improve the performance of your search feature and other search-related insights.

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Answer specific business and product questions by listening to your customers.

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UI Expert Review

Gain actionable recommendations to improve your user interface (UI) design.

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Usability Testing

Watch how your target customers use your product prototype or the released one.