Communication problems often occur in a design project that involves diverse stakeholders from the retail industry. The problems are due in large part to gaps in domain knowledge among design stakeholders. A solution to communication problem is the establishment of communication common ground among stakeholders.
Persona and narrative structure of a scenario is powerful to provide a means of communication. Nevertheless, the practice of scenario-based design is often infeasible due to restricted resources in a business-driven environment.
Pair Writing was invented and developed by the authors to foster design collaboration of diverse stakeholders in the Danish retail industry as a case study.