Align your business strategy with mental models, behaviors, needs, pains and goals of your stakeholders.
Gain well-grounded insights of behavior, needs, pains and motivations to make solid business, technology, and design decisions.
Use deep-level insights of product use and user behavior to improve user interface, interaction and content strategy.
Find product usability problems, conversion bottlenecks, causes for lack of adoption and improvement opportunities.
Identify gaps and opportunities in your business touch points and channels to improve your bottom line.